Dubai, UAE – February 20, 2025, New Balance has officially launched its Ramadan 2025 Collection, a thoughtfully curated range that blends style, comfort, and performance to suit the unique rhythm of the holy month.
The collection, designed for men, women, and kids, features a mix of everyday essentials and performance-driven apparel. Key highlights for women include the Coastal Terry Fleece Cardigan (AED 329) and the Space Dye Full Zip (AED 299), offering lightweight fabrics and elegant tonal embroidery for effortless style during warmer days. For those staying active during Ramadan, high-performance unisex pieces such as the RC Woven Tee & Tank Silhouettes (starting at AED 329) provide breathability and comfort.
The collection debuted in spectacular fashion at an exclusive runway event at Bab Al Shams Desert Resort on February 12, 2025. The show featured 30 stunning looks, blending modern silhouettes with Middle Eastern heritage. Notably, breast cancer warrior Shayma Sabry and UNHCR ambassador Karen Wazen walked the runway, reinforcing the collection’s deeper message of authenticity and resilience.
Beyond the fashion, the evening included a symbolic "Moonlight Ritual" and interactive experiences, allowing guests to personalize their New Balance pieces with bespoke charms.
Stuart Henwood, Senior Director for New Balance MEAI, emphasized the significance of the launch: "Ramadan is a time of unity and reflection, and this collection was designed to celebrate the region’s heritage while offering versatile, stylish pieces that enhance everyday life during the holy month."
With a perfect balance of tradition and innovation, New Balance’s Ramadan 2025 Collection is set to redefine fashion for the season.
